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Kristina Tuason

We're Raising the Bar: Introducing reCUP!

At Coffeebar, we are no stranger to putting customers first. We are committed to serving our unique style of hospitality where sustainability is at the forefront. With the awareness of the daily footprint that coffeeshops leave behind, we choose to be as responsible to the environment as possible. The latest step is to use recyclable paper cups.

We will start using reCUP made with EarthCoating®, which is designed to be recyclable and use 40% less plastic than conventional poly-coated cups

Conventional paper cups typically end up in landfills because the interior plastic coating is incompatible with paper recycling equipment. Coffeebar will soon be using reCUP, paper cups lined with EarthCoating® that have 40% less plastic, designed to be compatible with paper recycling and made into recycled paper products.

“We encourage guests to use our ‘for here’ porcelain cups and travel tumblers when they can, but we recognize that this is not always an option for those on the go,” explains Coffeebar founder and CEO Greg Buchheister. “In our search for more sustainable takeout packaging we found reCUP, which aligns with our high bar for social and environmental responsibility.”

Once our order of reCUP arrives at all locations on September 19, we aim to put together a closed loop recycling program that will allow any used reCUP to be collected for recycling along with their used corrugated boxes, aluminum cans and other recyclables.

Treating the earth with respect is one way we hope to show you that we care about you, your grandchildren, and your grandchildren’s grandchildren.

“As a hospitality-focused company, we believe it is our job to care for one another, and that goes way beyond your morning cup of coffee. Treating the earth with respect is one way we hope to show you that we care about you, your grandchildren, and your grandchildren’s grandchildren,” said Buchheister.

We hope to set an example for other coffeehouses to follow and look forward to making use of other paper-based foodservice packaging items made with EarthCoating® in the near future.

About Smart Planet Technologies

Smart Planet Technologies is a materials engineering company focused on recyclable paperboard barrier solutions for the packaging industry. Our innovative mineral enriched coatings are designed to optimize paper cups and foodservice packaging for performance, economic, and environmental benefits compared to conventional plastic-coated legacy products. Learn more at www.recup.earth

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