HAND ROASTED. VERTICALLY SOURCED.
Part of Coffeebar's philosophy is to welcome everyone into our spaces and make you feel at home. Part of that is having a range of different coffees to suit anyone's flavor preferences, and while we think we already do this pretty well, we found one big need that we could fill.
With more consumers drinking coffee at home during 2020, we realized a need to create a more consistent medium roast blend for people who don't necessarily want to explore our single-origin line up, but still want a great cup of coffee. And as we grow our wholesale program, we also want to offer our partners an option that will fit many different styles of business. We designed Trailhead with these needs in mind, and the end result is a crowd-pleasing medium roast blend that's balanced and sweet on its own, but will also stand up to milk and sugar if that's your style.
We also wanted this blend to give back to the beautiful outdoor places we all love so much, so we're donating $0.50 of each 12oz bag or bulk pound sold to the National Forests Treasured Landscapes Program, with our first donations going to the Big Jack East Project near Truckee.