Founded in 2010, Coffeebar came to life out of an old tin garage on a backstreet of Historic Downtown Truckee, California. Now, seven years and four different locations later - our family has expanded from the mountains to The Bay.
As we’ve grown, there’s been hurdles. When Coffeebar first opened, Truckee was just on the tail end of a crippling economic depression. The so-called Tin Garage was the previous home of several failed businesses (including two coffee shops), and was vacant for over a year before we signed on the dotted line. At the eve of 2017, we had four locations nearing 100 employees. Holy shit is right.
Fast forward to today - we have one location nestled in Squaw Valley, another around the bend in Truckee - not to mention our in-house Bakery, we’ve even moved our headquarters down the hill into Reno. As of 2018, we’ve announced the opening of our fifth location: just a hop, skip, and a jump from Stanford University in Menlo Park, California.
The new cafe is the brainchild of my business partner, a Stanford alum who has recognized the need for a community hub in Downtown Menlo Park since spending the better part of his career working there. Two years of renovation and countless permits later, we are so excited to introduce Menlo to our coffee, food and hospitality. A huge thanks is owed to our renovation team: Walker Warner Architects, Cody Brock Builders, and Nicole Hollis Interior Design.
With the opening of Menlo, I can’t but help be thankful for all of the support, feedback, high fives, laughs, and brews poured at all of our locations. We couldn’t have done it without you. We haven’t just created coffee bars, we created a lifestyle. We’ve forged a culture from the ground up. We’ve created a place of belonging, love, and serious talent. We’ve constructed a roof (five roofs? rooves?) to share drinks, and we’ve fostered an ethos of creativity as well as passion. We’ve created a radically inclusive, Italian cafe experience.
So here’s to you. Our friends and family, partners and comrades, bros and amigos as we enter this next phase of our journey of spreading the #sexygoodtimes to wherever you may be. Since day one in the ol’ Tin Garage, we haven’t been focused on creating the ideal balance of a coffeeshop and an integrated culture, but rather a community. Sourcing things locally with the same pride and passion we take for our own families. Because at the end of the day, isn’t that what we all are?
Here’s a shout out to our new Bay Area partners in business as we move forward through this next year. I can’t wait to see what exciting things are just around the bend.
Menlo Park Regional Partners
SAN FRANCISCO, CA
Operating with the greater community in mind since the early 1970’s, Veritable Vegetable believes in the unifying principle of “food for people, not for profit.” A certified B Corporation, they use power of business to solve social and environmental challenges. Veritable Vegetable continues to purchase, transport and supply the highest quality organic fruits and vegetables on the market to services on 25 distinct truck routes.
The Midwife & The Baker
MOUNTAIN VIEW, CA
The Midwife and the Baker came to be from a husband and wife team who happened have to have two of the oldest professions, psyched to be able to work with our hands everyday and stay connected to the simple and essential things in life - Mac as baker and Jaime as midwife. They celebrate the community around them, Mac teaching at the San Francisco Baking Institute since 2011 and Jaime practicing at The Root in Noe Valley, currently taking time off to their daughter, Harlowe June and to grow their baking venture.
With over 262 sunny days a year, rolling grass hills, and nearby sea breeze - it’s no surprise that the cities in the North Bay have been blessed with high quality dairy products for over 100 years. Focused on quality, sustainability, and family - Clover Sonoma prides themselves in not only doing great work, but working with great people.
Mary’s Organic Chicken
SAN JOAQUIN VALLEY, CA
Mary Pitman comes with 20 years of knowledge from studying nutrition after realizing her body’s adverse reaction to preservatives, sugars, and food additives. She believes in a simple formula for good nutrition, eat food grown as nature intended and it makes everyone feel good (and healthy!) Since 1954, Mary’s family has worked hard to raise happy chickens on an open space ranch in California, producing better quality chickens for their partners.
Judy’s Family Farms
The first certified organic egg producer in California, Judy’s Organic Eggs have been part of the Northern California community since 1986. Focused on having a really good farms with really good eggs, but the sustaining principle is the same — take care of the land, the animals, the people, and the customers holds as true now as when the farm first started.
Rancho Llano Seco
The land of Rancho Llano Seco was incorporated in 1861 with an emphasis on balancing agriculture, livestock husbandry and conservation. With firm roots in cultivating the land and environment they way it was mean to be, Ranch Llano Seco works hard to create relationships that are sustainable for years to come.
Onwards and Upwards
So what’s to come years down the road? Well, to start, we’re one giant step closer to helping people dominate the world one brew at a time. We want to fuel the athletes, artists, entrepreneurs, advocates, students, outcasts, farmers and families of more communities so they can go out into the world and kick ass at whatever they do.
By placing a large emphasis on farm to fork initiatives, creating a community of belonging, and partnering with local family farms and producers - our crosshairs are set on fostering a culture where everyone can thrive. And we’ll work our asses off to get there.
And that’s something we can all be proud of. 🍻